The power of email marketing is well known—it can drive up sales exponentially, and take your revenues to a whole new level. eCommerce Mail Marketing Campaigns are known to render immediate results, as people ‘click through’ them and make purchases on your site.
eCommerce email marketing has incredible power provided it is designed and implemented properly. Let’s take a look at 5 powerful Mail Marketing Campaigns that can be used by eCommerce businesses, whether big or small:
New Stock Notice in Mail Marketing
It costs more to acquire new customers than keeping your existing customers.
Encouraging repeat purchases are critical to the success of your business. One of the best ways to do this is by making announcements for new stock addition through email campaigns.
Make sure the email is focussed, and that you include images of the new arrivals. It’s also important to target the right audience—for example, if you’ve received a new range of men’s T-shirts, send the notice to your male customer base only.
A great way to stay connected with your customers and keep them up-to-date with latest arrivals, sales and discounts, and promotions is by sending newsletter emails. This encourages repeat purchases and make customers come back to your site.
Targeting your newsletter is also important—you can do this by segmenting your list in terms of location, gender, and interests, and sending separate newsletters for each segment. Make sure you position the most important content on the top.
Review Request Emails
It’s a known fact that customers prefer to go through reviews before making a purchase.
Having reviews for the products you sell increases conversion rates. As soon as customers make a purchase, send a follow-up email asking them to review the product they bought from your online store.
Make the emails automated to save time and offer incentive and include a ‘call-to-action’ button—that takes the customer to the review page—for better results.
Abandoned Cart Email
Let’s say you already know that the customer liked a certain product, but is yet make the purchase. This email aims at motivating the customer to make the purchase; that motivation can come in the form of coupons as well.
Email marketing can get you incredible value, and is one of the most inexpensive ways to increase your sales, Firms like Infinity Intellectuals Inc helps you the leverage the power of such tools to boost eCommerce sales and profits.