According to a recent survey, over 91% of consumers use email every day. This means that email marketing still has a large reach and can deliver the conversion rates that organizations are looking for.
As a marketer, you should be using email to your advantage to promote your business. But to do this, you’ll likely need to improve your email campaigns to effectively appeal to your mailing lists.
There are a few sure-fire approaches that you can use to expand your mailing list and grow your business.
- Create An Enticing Sign-Up Form
The internet is bursting at the seams with sign up forms. Every link you click, and every website you visit has its own version of the phrase:
“Register for our monthly newsletter!” or “Join our community today!”.
The problem with these forms is that they don’t offer anything out of the ordinary. In this technology-saturated world, attention spans are shorter than ever and making the best first impression matters.
Creating an engaging sign up form and offering some incentive in the form of a free e-book or guide should see your sign-up rates skyrocket.
- Host A Contest
Infinity Intellectuals, a Newark USA-based marketing company, propagates the idea that the success of your business is directly proportional to your interaction with your user base.
Apart from sending out feelers regularly, host periodic contests on your site and throw in a giveaway as a prize for the winners. If you make signing up mandatory to take part in the contest, you’re sure to quickly increase the size of your mailing lists while also increasing user engagement.
- Conduct Webinars
Conduct webinars on pressing issues and current trends that your target audience would be interested in. For example, if your audience is mostly made up of people who are interested in social media marketing, a webinar with a topic like ‘Optimising Your Business With Some Simple Social Media Tips’ will draw people in numbers while also engaging the relevant consumers.
- Feature Your Best Content Online
What better way to market yourself than with your best work? If your business already has a social media presence, be sure to curate your best unique content and feature it on your outlet. You should also promote it to get more attention. The quality of the content will definitely drive other prospective clients to your business.
A continuous increase in the number of subscribers is one of the key indicators that determine the trajectory your business is taking. By focusing on building and nurturing direct mailing lists, your numbers are sure to trend upward.