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All about App Store Optimization (ASO)


App Store Optimization (ASO) in simple word

The process to optimize mobile apps so that it ranks higher in an app store’s search result is called App Store Optimization (ASO). The higher the app ranks in an app store’s search results; it would be more visible to the potential customers. The high visibility of the apps tends to provide more traffic to the app’s page.

The goal of App Store Optimization (ASO)

The idea is to ensure that your app gets maximum downloads and this is done by driving more traffic to your app’s page in the app store. The ASO process requires an in-depth understanding of your target customer base that includes the keywords which your customers use to find similar apps as yours. The better understanding of the keywords can improve the visibility of your apps.

Importance of ASO

A big percentage of apps are discovered through app store searches wherein the most of the apps get downloaded. So it can be said that not using ASO would lead you to a missed opportunity to reach out to a potential customer base. However, the fact remains that even with the vast competition of new apps in this scenario not many publishers are investing in ASO. But the truth is that you need to spend time on a weekly basis to improve the ASO and you would witness positive result in the long run.

Various factors that can affect ASO


The keyword used in the title should have a quite heavy search traffic. Do a quality research on determining the right keywords to describe your app. With the higher ranking and more reviews, the arrival news of your app will get advertised to the world.


In order to improve your app rankings, you should select the right set of keywords that most appropriate for your target audience.

Keeping an eye on your competition

It will always prove to be helpful to monitor your competitors and compare your success rate with them. This will allow understanding which tactics is working and tracking your competitors will keep you updated with the market trend.

A total number of downloads

A number of downloads of your app is extremely crucial as spoken earlier. You need to ensure that you implement all possible methods to increase the download number.

Ratings and Reviews 

It can give you a greater hand but you cannot actually control it. It generally depends on the users’ experience after using your app. But positive ratings and reviews can certainly give a solid push towards more downloads.

ASO is a long-term process that demands constant modifications with time. The advancement in the digital world will affect the modifications, but it is sure to stay and make a big difference in your business.