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Why You Should Consider Market Segmentation For Your Company?

Market segmentation is the process of dividing a homogenous market into clearly identifiable groups having similar needs or wants.
It helps you design different strategies to satisfy the needs of different customer groups. A company needs to know what its target market is, and this is where market segmentation comes in handy.
There’s more than one way to approach market segmentation, depending on the nature of the organisation’s goals.
Types Of Market Segmentation

Lifestyle segmentation: Lifestyles vary from person


How To Tap Into Your Target Market With The Right Marketing Strategies

A target market is as a group of customers or buyers that a business aims its marketing strategies and, ultimately, its products at. Your target market is the most important part of planning a marketing strategy.
A target market is a group of individuals who are segregated by certain factors. There are various ways to approach segmentation based on these factors:

Geographic segmentation – segmentation according to region and climate
Demographic or socioeconomic segmentation – segmentation based on gender,


3 Easy Ways You Can Effectively Market Your Email Newsletter

Over the last few years, you’ve undoubtedly heard a lot about the significance of social media marketing, mobile marketing, and the like. The interest in e-mail newsletters has waned.
Many marketers are of the opinion that email newsletter marketing is a thing of the past, and that it “just isn’t relevant anymore.” However, while social media has its glamour and more easily quantifiable returns, email newsletters still find steady use as a credible source of information and curated news.
Don’t be


4 Simple And Proven Ways To Expand Your Mailing Lists

According to a recent survey, over 91% of consumers use email every day. This means that email marketing still has a large reach and can deliver the conversion rates that organizations are looking for.
As a marketer, you should be using email to your advantage to promote your business. But to do this, you’ll likely need to improve your email campaigns to effectively appeal to your mailing lists.
There are a few sure-fire approaches that you can use to expand

email marketing campaign

Inbox Inroads: 5 Advantages Of An Email Marketing Campaign

Amidst contemporary digital trends, email marketing is a well-established online marketing tool that has proven its mettle and is still trending strongly.
It’s an efficient, direct channel for marketers to reach both existing and potential customers. What else makes it an effective marketing tool?
#1: It Spares Your Budget
Sending emails cost you nothing, compared to other marketing channels like print media or billboards. It’s also cheaper than most other digital marketing avenues.
#2: Profitable Returns
Since the cost of


Micro-Moment promotion encourages the marketers

Micro-moments are moments when consumers’ behavior tells that they want to learn or discover which might later turn into buyers. In this moment decisions are made and preferences are set. Google’s winning the Zero Moment, 2011 has paved the way to micro-moment marketing. Today when we look at our smart phones, we want to know, want to do, and want to buy. These moments are nothing but micro-moment marketing.
Like earlier days, buyers no longer get intimated by regular ads.


E-Commerce Marketing – plenty of ways you can go with

The most difficult part of managing an online store is not situating it up but it is all about how to promote it. There are plenty of ways you can go away with advertising, from SEM, SEO, Social Media and even promotion through videos. But having a firm promotion strategy is essential to succeed in e-commerce marketing and business. The further essential thing is that you require maintaining a balance between your promotion strategies; you do not feel like to keep


Informatation based Ads – Native Advertising

Native advertising is commonly informative based ads. The brands pay for the placement of content on platforms that is other than their media. This form of advertising manifests both written articles and videos to promote a product. But this has to happen while matching the form and style of other media. This is usually online and the idea of the word ‘native’ suggests the commonality of the ad content with the other media that appears on the platform.
The modern


Content Led Communications Engagement Ideas

Content has been ruling the communication industry and when it comes to digital communications, relevant and informative content has proved to be very important. Content marketing has been topping the priority list of strategies to enhance the communication experience. The year 2016 is no different; in fact, the importance of content has gone one step ahead.
Good content with simplified videos and other channels are becoming more and more popular. Content is called copy work in advertising and in today’s

Programmatic Advertising

Programmatic Advertising – Efficient form of advertising

A new age has offered mankind with many innovative ways to expand and establish better communication along with profit level and lifestyle. New technologies, tools, and platforms are changing the face of the digital media. The online advertising has received a fresh lease of life due to programmatic advertising. It is basically the use of software to purchase digital advertising by using machines and not human labor.
It is an efficient form of advertising. Before the launch of programmatic advertising,