infinity intellectuals

Category : marketing


Digital Business Transformation a foundation of Digital Technology

Digital technology has always created an impact on business and overall world communication. But in the recent years, the changes are taking place at rapid speed and there is hardly any doubt that digital development are making its way and the influence is prominent. And this true for almost every kind of business, especially that has completion and does not have a monopoly in the market.
Digital business transformation process has already caused an enormous amount of changes for many


What is Subscription Marketing?

Subscription can definitely boost your business. It is a business model where customers need to pay a subscription price to have the access of a product/service. Pioneered by the print medium of newspapers and magazines, now this idea is widely used in digital marketing. It builds brand loyalty and allows the recurring sale.
Keep the focus on your people
Have a careful look at how many customers you can reach and retain. The business runs because of the customers and


Mobile is a Revolutionary Medium for Marketing

Mobile is a Revolutionary Medium for Marketing
Mobile marketing is all about paving the way to communicate with the customer base with the help of a mobile or cellular phone. It can either be used to launch a simple marketing message, enable people to visit mobile websites or introduce people to new campaigns that are based on the participation rate of the audience. Mobile marketing is a streamlined version of the traditional e-marketing.
Some of the tools and strategies of

twitter online selling

Use of Twitter for Online Selling

Using Twitter is easy and fun and that becomes more so if you are online selling. Twitter can be used in order to achieve a number of things publicly to inform about your products and services.  This is how the opportunities get converted into cash and you get new customers. Twitter is one of the biggest social networks through which millions of people find a common ground, converse, discuss major events and issues. People also conduct business using the website and


How to Start Building a Great Team at Workplace?

To develop a company into a successful company, you need to have a strong team. The commonality between every successful team irrespective of the industry type is the combination of effective, efficient, and affirmative people.
The foundation of a strong team is based on the principles of honing the strengths of your team members, constant teamwork, correct designations, and keeping a track of the results. Individuals tend to flourish as they develop their strengths to build team relationships.
The team leader is


What is Integrated Marketing Communications?

What is Integrated Marketing Communications?
It is the process of ensuring that consistent brand messaging throughout the traditional and new age marketing forum. More effective marketing programs and securing maximum ROI are the main criteria of Integrated Marketing Communications (IMC). The link of the messages should be done in sync.
The marketing integration system needs to work together, collect, and share relevant data across the various departments of marketing. Vertical integration means marketing and communication that supports the hierarchy and

media types

Role of different media types in advertising

Advertising is the concept to get the mass excited about product/service and compel them to purchase it. We can segregate various advertising medium into traditional and new age marketing strategies.
The traditional modes of advertising are outdoor advertising, radio advertising, window display, newspapers and magazine ads, Television commercials, exhibitions, etc. Print, radio, and broadcasting mostly come in the category of traditional forms of advertising. The new age advertising includes Google ads, Youtube ads, e-mail marketing, call to action ads, etc.


Marketing strategies that can maximize sales by receiving high ROI

Marketing strategies, Maximize sales, high ROI
A good online marketing plan is to ensure maximum audience reach in a most striking way that can be achieved with cost effective campaigns. The marketing strategies that can maximize the sales potential by receiving high ROI is called effective. This also adds value to your brand. The idea is to connect with the audience through the various mode of online communication. For every budding online marketer, it is important to understand the strategic

Inbound Marketing Strategies

Inbound Marketing Strategies
The trend of inbound marketing started from 2006 and has proved to the most effective online marketing method ever since. Infinity Intellectuals has created its mark in this form of marketing and we ensure that our clients reach their respective goals.
Inbound marketing companies focus on creating quality content that attracts natural traffic with the potential to be converted into real-time customers. The core idea here is to create attractive and relevant content and sharing them with

business deal

Recent Trends to Boost Your Business deals

Recent Trends to Boost Your Business deals
The field of digital marketing is quite unpredictable and concept that encompasses many areas of marketing. To be crowned as a successful digital marketing company, you need to stay updated keep and incorporate the necessary changes to ensure the effective result of your business. The trends keep on changing from within a short span of time, especially with the implementation of new tools and technologies added to it.
There are more to digital