infinity intellectuals

Category : marketing

content-pr

What is the difference between marketing & PR?

What is the difference between marketing & PR?
What is the difference between marketing & PR? Marketing is the process through which products and services are of effectively packaged or promoted and later sold or distributed. The marketing companies basically perform the role of the distributor to reach out the goods to the consumer from the producer’s end. PR (Public Relations) on the other hand builds better relations of the brand with the customers through media coverage. In this way,

Big-Data analytics

What is Big Data Analytics?

What is Big Data Analytics?
Big data analytics is the process of gathering, organizing, and finally running analysis on the large sets of data. This helps to discover various types of activities pertaining to customers’ behavior, web server logs, survey response, etc. The list is quite big and the in-depth idea of big data analytics has become very important for analytical findings in major industries that deal with the massive amount of data.
At Infinity Intellectuals, we give our customer

call-to-action marketing

What is Call to Action Selling?

What is Call to Action Selling
Call to Action (CTA) is a selling strategy to provoke an immediate response by using messages like ‘Call now’, ‘Book today’, ‘Contact Us’, ‘Visit the store today’ etc. A simple message like ‘Watch this video’ is the form of the request rather being imperative. It tells the viewer or the audience to purchase a product/service or ask for personal details and contact information. It is a clear way to ensure that the viewers click

data driven marketing

What is Data-Driven Marketing Concepts?

Data-Driven Marketing Concept
In today’s digital world, data management plays a vital role to strengthen the marketing strategies and understand your customers better. At Infinity Intellectuals, we understand the importance of data and offer you effective data-driven marketing concepts.
The core
We acquire, analyze, and apply information about the customers’ need, behavior, and goals. Various tools pertaining to data management enables your brand or business to get streamlined. This mechanism also allows you to achieve deeper engagement and higher

marketing analytics

Why Marketing Analytics is required?

Why Marketing Analytics is required?
Marketing analytics is required to upgrade ant business, understand the customers and their requirement. This helps to form proper marketing strategies and invest on the right campaigns that are fetching profit. Statistics tells that both B2B and B2C companies will be spending 73% to 100% on the process of marketing analytics by 2018. The major companies are already spending over 1/3rd of their budget on analytics for bridging the gap between digital marketing and customer

Why companies are spending so much on marketing analytics

Why companies are spending so much on marketing analytics
The report says that both B2B and B2C companies are going to spend 73% to 100% on marketing analytics over the next three years. There are various tools of marketing analytics that includes Ad effectiveness, CRO, SEO/SEM analytics, Big Data, and Ecommerce analytics. The companies are spending over 1/3rd of their budget on analytics for capturing, processing, and leveraging the customer data.
It is a crucial area for any marketing genre,

data analytics

Maintaining Data is the Most Necessary Element for Business

Maintaining Data is the Most Necessary Element for Business
Data analytics is a crucial area for any marketing genre and when it comes to digital marketing, maintaining data becomes the most necessary element for your business. There are various types of data that are needed to support different sector of online marketing.
As a data analytics provider, we ensure your stability and streamlined information for your business. From Big data to mobile data, from performance data to campaign and product

marketing trends

Trends of digital marketing strategies in 2015

Trends of digital marketing strategies in 2015
Digital marketing is a vast concept and encompasses many areas to cover. For a successful online marketing company, you need to keep with the trends and follow-up to ensure an effective outcome of your business. The trends tend to change from year to year with the implementation of new tools and technologies added to it.
Digital marketing strategies are designed based on these latest trends. This increases the effectiveness of your online business.

Conduct Market Research Using Social Media Platform

Market research proves to a costly and time-consuming affair. In this scenario, many companies have started to take the help of social media which is cost-effective and possess tools for having greater insight into the customers, market trend, branding, and other important market research aspects. The first and foremost thing is to create a proper research plan by understanding the benefits of it. Here are 5 ways to offer easy implementation of social media while you are conducting the market

quality market research

Quality or quantity, which is more important in the market research?

Market Research….Quality or quantity
Both quality and quantity market research has its own importance in any industry. The approach definitely differs from quality research to quantify research, but both are needed to be conducted in order to get a clear idea of the market trend and customers’ behavior. It helps to streamline strategies and execute them with proficiency. Let us understand the difference of the two forms of market research.
Qualitative market research helps to understand the buyers’ attitude through