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Facts and Trends of Contextual Advertising


Facts and Trends of Contextual Advertising

Contextual advertising is targeted advertising that mostly appears on a web banner or as pop-up ads on websites. This is a system that targets advertising to specific users based on the keywords, on the website’s page that the browser is visiting. Search engine advertising is also a form of contextual advertising and that is because the ads that appear is the result of the keywords that the searcher uses. Revenue only gets generated when visitors click on the ad and this method is called pay-per-click.

The content of an ad is directly related to the content of the web page that the users are viewing. For example, pop-up ads of special offer/discount related to fashion brands would appear if the user is visiting a fashion website but, for that, the website must use contextual advertising.

Google had initiated a contextual advertising program called Adsense in 2003. This first of its kind program enabled ads to appear in search results and websites that were within Google’s Content Network. Adsense searches for relevant ads with the help of Google’s search algorithm. Contextual ads get displayed when the algorithm finds a match. It also considers the locations and languages of the users.

Read about these 5 facts and trends about contextual advertising to get a better idea about the Internet marketers:

1) Improvement in the software related to relevant advertisement

Developers always want to improve the relevance of targeted advertisements that gets displayed to the viewers. At present, the relevance of an advertisement is determined by Googlebot and Mediabot. These methods work by inserting JavaScript into the webpage so as to display appropriate advertisements to the customer. Currently, the algorithms have been made more accurate to synchronize advertisements to the requirements of the consumers.

2) Message Customization

There has been an on-going process to develop ways to determine the ages of the individuals by using a particular computer or the family groups associated. Software developers are seeking ways to customize the messages that get displayed to the viewers. The future advertisements will influence the buyers through message customization and extract more information from the audience.

3) Contextual Advertising without software

The companies that work directly with publishers do not really depend on software. The Adsense program analyzes the content part of their web pages and selects ads that are most appropriate.

4) Role of Contextual Advertising in Videos

Participation of the audience is important for viral videos. Businesses try to analyze and understand the viewer base audiences to ensure involvement from the user-generated media. The consumer gets attracted to messages that seem appropriate to them.

 5) Contextual Advertising and Pricing

It is encouraged that the publishers and advertisers work together in order to maximize the profit they earn. Advertisers have the privilege to set their own prices for the products. Google has introduced the Smart Pricing scheme that will keep the prices at a stabilized form.