How to design your content marketing at scale?
Content marketing is an integral part of any media house and the same it applicable for digital marketing companies. Today we will be talking about how to scale content marketing based on your industry type. A few guidelines remain the same for every industry, but this blog is about the importance of content marketing and the co-ordination of the entire digital marketing team to understand that.
It is effective, less costly than other forms of marketing, and reaches the target audience. Careful and methodical analysis and strategies will result in excellent output. The first step starts with hiring a right writer. You should be careful about this as they will be responsible for delivering your complete content activity and that measures a lot. Hire someone who has a natural flow in creative and magazine writing because you do not actually require an advertising specialist, but someone who can directly connect with your audience with the relevant and consistent style of writing. Give emphasis on blog writing and content that would talk about your brand and keep measuring the traffic that your site is receiving.
The next step is your social media person. He/she would be the person responsible for developing the social channels, build networks and share the content on different social platforms. After a phase of time, your content writer should be moved up to be the content editor or marketing editor. He/she would take care of the internal writing and manage another set of writers under him/her. And you need to hire a set of new writers at this stage because your content editor will not have the time to keep track of every activity and the work would need to be shared so that he/she can concentrate on the highly important write-ups. The white paperwork, reports, writing for EDMs, etc. can be done by the new writers now.
Do not forget to keep a track and continue to monitor the metrics, bounce rate, and the click-through rates. And for this, you would need to hire a digital strategist who would is responsible for running the e-mail marketing and measure open rates. You will also need a real stats market researcher to track the numbers of not just your company’s performance but also to check your competitor’s market.
In the later phase as you start to perform well and have established a name in the market, you will need the help of PR (Public Relations). They help you to market your brand well by drawing media’s attention and make your brand bigger. By this way, you also receive more lead and sales in the future. And once again the part of content management gets more highlighted than ever before. As your company grows bigger the role of your content management team also grows bigger along with their responsibility and thus it is very important that it is understood well and implemented at every stage.
Content Creation procedure
This is the center of the procedure. It gives step-by-step directives and timelines for every footstep. It’s the primary fixation writers see.
The content creation procedure also provides as a bench of inside filling for the rest of the procedure. For example, in the next step, we tutor the writer to put images in the information. We also contain a link to a bookmark on the similar article according to images guideline. So a writer can bound accurately to the information applicable to the footstep.
This maintains the procedure from becoming too irresistible or bulky with all features. It also makes it simple to refer.
For great content, you need a correct thematic material with the bandwidth.
We Infinity Intellectual performs careful market researches to identify your target spectators, groups and provide you suitable online content marketing strategies. We develop data which uses the available and relevant information about your brand, services, products, and business. We recognize your objective viewers and give you proper online content marketing strategies.