It is important to understand what Linkedin marketing can actually do for your business. Once you understand that, frame the clear questions and figure out the answers of it pertaining to your business.
LinkedIn Company Page
The message that you want to send should be clearly told the content marketing. Your objective should be at the center of your LinkedIn Company Page and talks about it throughout.
If your focus is on lead generation, you need to include calls to action in ‘Sponsored Updates’. You can attract a wider mass of audience by producing inbound efforts such as email, social media, blogs, etc. If you want to depict the strong leadership qualities, publish your content that talks about major industry-related problems. Try to create a yardstick to track your future results.
There are more than 300 million members on LinkedIn and out of that, you will have to find out your audience base and reach out to them. You will need to give priority to the people who have shown loyalty and interest in your products/services. At Linkedin, it is easy to identify your audience and engage with them with the help of your content. With the result of the analytics, you need to understand the requirements and background of your audience.
Factors like engagement type, industry type, time, audience growth, etc. make a big difference.
Focus on your content strategy and create the content according to the audience’s taste and demand. Follow the trend and you would understand how to draft your content. The in-house content team can generate quick and relevant content. Expert content from the PR house can get you the professional business content. You can also make use of the user-generated content that time to time gets collected from the audience.
The right time to publish
Linkedin content should be created, curated, edited, and published by professionals only. The clear understanding of your target audience plays a vital role here. Here are certain observations that have been found from the general data that can help you with your future content management plan:
• Post 20 times per month, if not at least once on every working day
• The major brands are publishing up to 112 times per month
• But the idea is to deliver quality over quantity
• As per the audience’s preference of days you need to plan your post
• Mondays and Tuesday get good response in the morning hours
At Infinity Intellectuals, we stick by these ideas and streamline your Linkedin marketing strategies accordingly. It is very important to study your audience and create the plan that can provide you maximum exposure.