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Multichannel Engagement 101 — Email And Social Media

social media and email marketing

Multichannel engagement is the strategy of staying connected with your clients through multiple digital platforms like social media, messaging, email, and EDMs. With the rise of so many platforms though, it can be difficult to make your presence felt in each.

Platforms like Facebook, Instagram, Pinterest, Snapchat, Tumblr, LinkedIn, and Youtube all come with their own challenges and perks. Apart from these, the relatively older option of email marketing refuses to fall back; this is still considered one of the most effective solutions to online marketing.

You could even combine email marketing with social media, or use a combination of these platforms to help your business grow. Let’s take a look at why you should be considering multichannel engagement.

Social Media

It’s 2016, and this is the day and age where you can leverage social media to draw in more traffic to your website, and to encourage customer engagement. Integrating social media into your marketing strategy, you can deliver more consistent brand experiences, connect with your customers directly, and use influencers to market your brand.

Having an online presence helps you identify brand loyalists, and keep a tab on the changing preferences of customers. You can create a cohesive strategy to optimise the role of each social media channel to more effectively engage with your customers.

For instance, holding weekly contests or giveaways on Instagram has proven to be an effective way of garnering customer’s attention and engagement. You need to tell your story using different channels, in a language that appeals to the users of each channel.


Being able to track customer behaviour through email—via embedded links and landing pages—is turning out to be an important component to effective sales. You don’t even have to be online; using emails to market your products also helps drive interest to your brick-and-mortar business.

You can give your customers access to a variety of services, discounts, or newly launched products.

Email marketing helps you target customers in any stage of their buying cycles (from those “just browsing” to those about to check out), and slot them into different categories based on their interests. The embedded links in the email that generally trigger call-to-action help you gain new insights into their preferences and behaviour.

You can then follow up with customers based on the content they prefer.

Using an email service, you can start by delivering generic content till you get responses from the customer; then, you can modify your email marketing strategy to suit their individual preferences.

The phenomenon of digital marketing is on the rise; integrating it into your marketing strategy can help your business tremendously. You can hire professionals like Infinity Intellectual Inc to help you optimize your digital marketing strategies.