Advertising is the concept to get the mass excited about product/service and compel them to purchase it. We can segregate various advertising medium into traditional and new age marketing strategies.
The traditional modes of advertising are outdoor advertising, radio advertising, window display, newspapers and magazine ads, Television commercials, exhibitions, etc. Print, radio, and broadcasting mostly come in the category of traditional forms of advertising. The new age advertising includes Google ads, Youtube ads, e-mail marketing, call to action ads, etc.